Database Marketing and Management

i BASE is comprised of a minimum of 3 service components - Database Marketing and Management, Target List Development, Enhancement & Generation and Campaign Data Management - Capture, Analysis & Reporting. The core and key driver of all of PRISM’s services is the database - its customized design, development, management and use. This provides for a well defined and targeted marketing approach to reach a predetermined and well understood audience. It also facilitates capturing all campaign data, adding to the existing database and analyzing/reporting it for Continual Improvement purposes and Return On Investment analysis. i BASE is PRISM’s core service competency, driving the results and successes of all the other services.

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Customer Acquisition - Sales Lead Generation and Prospect Development

i LEAD is made up of a minimum of 2 service components - Sales Lead Generation, Customer Acquisition & Prospect Development and Database Marketing and Management services. PRISM’s i LEAD services are designed to identify, qualify, track and manage sales opportunities for our clients. They are intended to put structure, process and a repeatable model into the marketing and sales effort, with the goal of delivering quality and predictable sales results.

Today's marketers sell expensive and complex products through multi-channel sales forces that require long sales cycles. In order to be successful in this very competitive environment, companies are looking to Outsourced Service Providers like PRISM to incorporate efficiencies, focus and payback into the sales success formula, through:

• Identifying the right sales opportunities quickly and efficiently
• Developing and nurturing sales opportunities by gathering the right information on their requirements
• Communicating regularly with sales opportunities to increase interest and sales probability
• Ensuring that sales prospects and leads receive high quality experiences
• Leveraging investments made in marketing activities, and increasing revenues with sales force follow up on only the high potential prospects those activities generate
• Keeping highly compensated sales staff focused on real, near term opportunities versus administrative or prospecting chores
• Providing proof of the value of the marketing efforts through effective data capture, feedback and reporting

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Channel Partner Marketing Program Support

i CHAMP is a comprehensive set of marketing services comprised of up to 10 service components derived from all the other Service Brands. i CHAMP is PRISM’s service solution for companies that sell and market their products/services through a relationship with Channel or Business Partners. The service is designed to maximize a Partner’s marketing and selling capabilities for the Client’s product line. It provides the infrastructure, resources and tools to manage and support Channel Partners in areas such as communications and information management, as well as marketing campaign definition and execution. The key focus and major driver is to simplify and nurture the relationship between Client Company and Partner, and ensure that market development funds and marketing campaigns are allocated based on results and feedback. PRISM acts as the conduit between our Client Company and their Channel Partner and successfully delivers the services based on focus, efficiencies, productivity, cost and resources.

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TeleSales and Virtual Selling Channels

i SELL is comprised of at least 3 service components – TeleSales, Virtual Selling Channels and Full Account Management (FAM). PRISM’s i SELL services are intended to address today’s major sales challenges - sales organizations are being restructured and expected to do more with less resources, resulting in a larger segment of the installed customer base being effectively neglected (80-20 rule). In addition, these services are designed to enhance and extend (or replace) a company’s current sales efforts by its inside and outside sales groups. Its focus is on lower volume customers, as well as those accounts that are “outside” the normal sales channels – geographically challenged, time exhaustive and/or cost prohibitive. In addition, it can also target new customer sales opportunities (Sales Lead Generation + TeleSales) and/or Up-selling and Cross-selling to the installed base on a repeat basis (Full Account Management).

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Customer Care, Support and Retention

i CARE is made up of a minimum of 4 service components - Customer Care, Customer Support, Customer Retention and Full Account Management (FAM). These services aim to build and reinforce customer loyalty, satisfaction and business growth through a continuous follow-up and feedback process – staying in regular touch with the customer base. With an increasing focus on new business development, many companies are looking at alternative ways to service their existing customers. i CARE services address those needs and opportunities – increasing retention, minimizing churn, Up-selling and Cross-selling the product/service line to the installed base of customers, as well as maintaining an up-to-date 360 degree customer-centric view for future campaigns.

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Web Linkage and Integration

i LINK is made up of at least 4 service components - Web Linkage and Integration, Database Management, Campaign Data Capture, Analysis & Reporting and Opportunity Management. i LINK is PRISM’s service capability that links a Client’s marketing campaign database and results from our in-house CRM system into the PRISM web site. This allows for easy and convenient access, via a web browser, by anyone with access rights from within a Client’s organization. This service capability provides up-to-the minute dynamic results and custom reports – on-line and real time campaign data for immediate follow-up sales or support activity as well as instantaneous evaluation of campaign metrics, with corresponding decisions on making campaign modifications and adjustments.

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