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PRISM Marketing’s portfolio of Outsourced
Tactical Marketing Services are packaged as distinct Service
Brands and fall into several categories:
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i BASE |
Database Marketing and Management |
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i LEAD |
Sales Lead Generation, Customer Acquisition
and Prospect Development |
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i CHAMP |
Channel Partner Marketing Program Support |
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i SELL |
TeleSales, Virtual Selling Channels and
Full Account Management (FAM) |
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i CARE |
Customer Care, Support, Retention and
Full Account Management (FAM) |
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i LINK |
Web Linkage and Integration |
A key focal point is (i) – Internet,
Intelligence and Integration capabilities. Included
are services directed at both Pro-active (outbound) as well
as Re-active (inbound) marketing initiatives and cover all
the major Opportunity Touchpoints – TeleServices Contact
Center, Internet, Email, Direct Mail, Advertising, Tradeshows,
Fax, etc.
Generic
Program Model
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