Market Research
PRISM Marketing offers several high level Market Research solutions using traditional teleservices as well as non-traditional web-based approaches. Both can be designed as pro-active or re-active research initiatives and can be packaged to use a combination of Live Reps, IVR, and/or Internet data generating capabilities.
These are available as stand-alone Market Research solutions or alternatively, as part of (a by-product) other marketing initiatives where market research data is also required. The data generated is used by our Clients for either Quantitative (projections) or Qualitative (directional) purposes that affect product, market, competitor or customer-related decisions.
Market Research Capabilities Include:
  • Survey Existing Market Climate
    • Identify current market needs & requirements
    • Identify new and/or add-on opportunities
  • Research Current Customer Base by Segment
    • Survey new customers for feedback
    • Survey existing customers to assess the level of satisfaction
  • Quantitative Research Analysis
    • Size of potential opportunities
    • Economic justification for major expenditures
  • Qualitative Research Analysis
    • Customer service checks
    • Analysis of market needs and wants
  • Competitive Insights and Intelligence
    • Gather competitive pricing data
    • Determine competitive installed-base satisfaction levels
    • Identify churn opportunities