List Development
List Development services are designed to produce the most targeted and highest quality list possible. It is the most important aspect of any marketing program initiative, and is focused strictly on the quality of contact information rather than the quantity of records in the list.
This is the area where the greatest investment should take place (time, effort and expense), since this will drive the results and ultimate success of the program.
List Development Input Components:
  • Existing customer lists
  • Past marketing campaign leads and prospects
  • New list initiative using PRISM’s in-house capabilities - national database from more than 30 specialized list providers, software and tools that allow custom and targeted lists to be generated based on:
    • Profiling and cloning current “best customer parameters”
    • Segmentation
    • Vertical Markets & SIC Codes
    • Firmographics
    • Custom design