Lead Generation
Sales Lead Generation solutions (including Inquiry Management) are used to identify, generate, qualify and track sales leads on both a pro-active as well as re-active basis.

Lead Generation & Management Goals:
  • Close loop between generating leads & selling product/service
  • Reduce sales cycle time & processing costs
  • Provide qualified leads to sales reps, channel partners, etc.
  • Optimize responsiveness to inquiries
  • Provide measurable and trackable results
A Structured & Systematic Approach to Developing New Business Opportunities Include:
  • Inquiry Management
  • Lead Generation & Lead Management
  • Lead & Prospect Qualification
  • Effective Communication & Follow-up
  • Comprehensive Reporting, including Web Reporting and Opportunity Management Tools
Today's marketers sell expensive and complex products through multi-channel sales forces that require long sales cycles. In order to be successful in this very competitive environment, companies are looking to Outsourced Service Providers like PRISM to incorporate efficiencies, focus and payback into their sales success formula.
PRISM's Lead Generation Approach:
  • Identifying the right sales opportunities quickly and efficiently
  • Developing and nurturing sales opportunities by gathering the right information on the requirements
  • Communicating regularly with sales opportunities to increase interest and sales probability
  • Ensuring that sales prospects and leads receive high quality experiences
  • Leveraging investments made in marketing activities, and increasing revenues with sales force follow up on only the high potential prospects those activities generate
  • Keeping highly compensated sales staff focused on real, near term opportunities versus administrative or prospecting chores
  • Providing proof of the value of the marketing efforts through effective data capture, feedback and reporting