PRISM Marketing can effectively execute Email Marketing to help support other campaign objectives. As a support vehicle, Email Marketing can help complement the demand generation effort associated with campaigns like Sales Lead Generation, Event Marketing (Seminars, Conferences, Executive Breakfasts, etc.) and others. It helps reinforce and promote the campaign theme and offer by getting in front of a very targeted and receptive audience (existing customers, channel partners, opt-in members, etc.), followed up with a re-active or pro-active campaign activity.