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Providing Business and Industry with Outsourced
Tactical Marketing Services
Specializing
in DTC Marketing Solutions
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| DTC Marketing Solutions |
PRISM Marketing’s DTC Marketing (Direct-to-Consumer) Service Model
is a closed-loop solution for companies that want to handle,
track, profile and manage consumer responses to multiple media channels such
as:
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DRTV (Direct Response TV)
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Print Advertising
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Web Inquiries
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Email Responses, Etc.
The main goal is to determine advertising effectiveness, from the
initial view of the advertisement all the way to the final disposition (sale or
no sale) for Return on Investment (ROI) analysis.
The DTC Marketing Service Model capabilities include both the
Front End/Consumer Facing and the Back End/Database Development components.
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Front End Incorporates:
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Inbound And Outbound Teleservices
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Web And Email Handling
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Sample And Literature Fulfillment
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Back End Component Includes:
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Database Development And Management
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Data Analysis (Market, Media, Demographics, Etc.)
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Web Reporting (Online, Real-Time, Anywhere, Anytime)
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| Channel
Marketing Support Services |
| Sales
Lead Generation |
Web
Integration Services |
| Data
Analysis & Reporting
Opportunity Management System |
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Direct-to-Consumer
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Physican
Reach (PR) |
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Database Marketing,
Maintenance & Management
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| Customer
Acquisition & Retention |
Market
Intelligence Surveys |
| Literature
and Sample Fulfillment Services |
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PRISM
Marketing is a Business-to-Business (B2B) outsource telemarketing company
supporting the demand for full value, benefit and payback from client’s sales
and marketing investments. These investments include sales lead generation,
database management (including mining and maintenance), event marketing
(including seminar management), customer acquisition and retention, customer
relationship management, direct marketing, and customer care services.
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