| Database
Marketing & Management (DM&M) services form the basis for
ALL marketing campaigns. These services include creating customizable
databases of names, businesses, locations, market segments, SIC codes,
account, product and purchase histories. Also included are segmentation
data (firmographics, size, geography, sales, employees, consumption,
etc.) received and compiled from both internal and external data sources.
These can be complemented with data from Market Research and all Opportunity
Touchpoints - TeleServices Call Center, Internet Email, Direct Mail,
Advertising, Tradeshows, Fax, etc. |
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