PRISM Marketing provides full Campaign Data Management capabilities - capturing data from all Opportunity Touchpoints (TeleServices Contact Center, Internet, Email, Direct Mail, Advertising, Tradeshows, Fax, etc., including Client-supplied data) using our CRM system to build and populate the campaign database. Data analysis is conducted using our CRM system tools as well as analytical tools to provide:
  • Both Quantitative (Projections) and Qualitative (Directions) Analysis
  • Filtering the Campaign Database  (Leads, Prospects, Inquiries, Competition, Product, SIC Codes, Industry Segment, Geographical Location, Usage, etc.), for the following:
    1. Quantitative
      • Customer Acquisition Opportunities
      • Market Share (Competitive Intelligence, Usage)
      • Segmentation (SIC Codes, Location Mapping)
    2. Qualitative
      • Economic Justification (Geography, Usage, Competition)
      • Media Impact / Justification
      • Customer Service Checks (Satisfaction Levels)

Reporting capabilities are comprehensive and customized to a client’s specific areas of interest and need, and include:

  • Fully Customized Reports Designed to Communicate Critical Market information
  • Results Reported by:
  1. Leads Generated, Sales Made, Literature Requests, Media Hits, etc.
  2. Market/Industry Segment, Product, Customer Type, Geography (National, Area, Region, Zip Code), etc.
  3. Call Results
      • No Interest Responses
      • Refusals
      • Leads per Day
      • Prospects per Day
      • Sales per Day
  4. Productivity Statistics
      • Hours Worked, Completed Calls (Leads + Prospects)/Hr
      • Dials per Hour, per Day, per Rep, ACD Statistics
  5. Response Data
      • Title (Positions)
      • Purchase History
      • Lead Prioritization
      • Competitors
      • Purchasing Windows
      • Budget Available
      • Decision Timeframes
      • Geographical Location
      • Usage
      • Company Size
      • Number of Locations
  • Measurability & Accountability to Help Quantify
    1. Campaign Effectiveness
      • Cost per Lead
      • Media Sources
      • Areas Where Interest is Coming From
    2. Marketing Communication
      • Track Responses, Offers & Who Requested (Follow-up)
      • Details of Where Literature & Samples Sent
    3. Name Recognition & Image
      • Impact of Media-specific Campaigns
    4. Marketing
      • Compile Firmographics Data
      • Determine Successes & Failures of Lead Follow-up (and Why)
      • Track Sales Process & Progress

       


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